Prasad Karmarkar most inspiring for VINEETA NAIR
Your
work is filled with beautiful expression. What does beauty mean to you?
Beauty
means so much at every level. Beauty is care, it is love, it is effort. Beauty
is meaning because only then can it touch someone. Your definition of beauty
will always change. Because you are always changing.
What
would you say is your purpose?
If I
can create something that fills a person with an urge to realize something
powerful within themselves, and that in turn becomes a catalyst towards
positive action in their life, then I would say that I am living my purpose.
How
did you find your start?
I
started reading design blogs in April 2007 and was blown away. I completely
resonated with what these bloggers were experiencing - but they were all
abroad. Till then, writing and design had been my two separate passions. My
friend suggested that I bring the two together. My first thought was that I
didn’t know enough to write about design. But I had folders and folders of
these pictures I would take with a point and shoot camera. When I sat back and
looked, I realized I could do this. I started my own blog in August 2007. Once
I started, there was no stopping.
What
makes blogging so motivating?
Blogging
is an unselfconscious expression. It has put me authentically in touch with
people across the world. I am proud of the connections I have made. I once
traveled to Kohima, Nagaland to meet Ritika Mittal. I HAD to meet this girl who
dares to follow her dreams and leave her urban life to work with weavers in
villages, hours away from electricity. And there was no way I was not meeting
Dithi Mukherjee whose work I saw growing into this towering, smoldering burst
of beauty. I had to meet her in the place that inspired her art and passion.
Every day, I was exposed to people quitting corporate jobs to follow their
passions, regardless of their financial or homemaking backgrounds.
Their
stories didn't allow me to remain the person I was. They are the bridges to
what I will do. My torches. I see their struggles up close and I know I am not
alone in mine. Their courage and their bravery brought me to a spot where I did
what I did. Because the penny drops when you do. The action is what changes
things.
What
inspired you to make the products that you make?
There’s
this quote about how things should either be beautiful or useful, or they
should not be in your home. Everything in my house is there for a reason.
Except for this one tray that a friend bought me from a store that I liked.
Every time I looked at that tray, I'd get annoyed because it was so randomly
done. I told myself, "If this bothers you so much, why not pick up that
tray and do it the way you would want it done?” So I painted it and showed my
friends. One of them asked whether I would take a stall in their exhibition. It
was one-and-a-half months away but before I knew it, I heard myself saying yes.
And then I had to fill that stall with stuff! Hand painting was absolutely not
an option because that takes time. I only had after-office hours and weekends
to prepare. I had once tried my hand at decoupage on a small bookshelf at home
and figured this could be a solution. Of course, the decoupage is just one
medium. I tend to create things that I wish to own but have no way of laying my
hands on.
And
so your passion became your profession…
From
advertising to designing independently – the shift happened after a lot of
yearning, but very serendipitously. Within two months of my first exhibition, I
knew I had an alternative career. Though my blog was sacred and I didn’t know
whether my product made the cut, I blogged about it because it was my truth and
my experience. My office friends and readers suggested that I post on Facebook.
Back then, posting felt like self-promotion but I did so on their insistence.
There was no looking back. Stores got in touch. Within four months, I quit
doing this full time. I wasn’t really sure what ‘this’ meant. People called me
for interior design projects, photography projects, advertising freelance. I
was blogging, traveling and growing my décor accessories business in baby
steps. I couldn’t get over the fact that there was a market for what I was
doing. It’s been a miraculous journey.
That’s
brave!
I had
no yardsticks. Every day I would find myself in places where I had no clue what
to do. Paying a full-time employee was not an option so I did everything myself
- creating products, shooting and styling them, blogging and posting,
contacting vendors for new product development, keeping an eye on the stock
sheet, managing part-time employees and orders, choosing trade shows.
To this
day, this being an entrepreneur business is so... humbling is not the word, it
can be crushing. It is not for the faint of heart. Every day you need to be
brave.
What
was the learning curve like?
Steep.
Always. My accountant told me to get an office first thing. Otherwise, I would
be in my comfort zone at home and I’d take it too easy. I was used to working
in a huge corporate office in a skyscraper. My current office isn’t fancy at
all. I need to be clear about where I spend each penny. A lot of being an
entrepreneur is unglamorous. You and only you are accountable for the quality
of your products, your quality of life, your happiness, employee happiness, and
how much money you make and how much you pay. The luxury of pretending
otherwise is not a choice anymore.
How
does it feel to be a design entrepreneur today?
The
business has been steadily growing and it is something I want to acknowledge
myself for. I am still an artist and I struggle with becoming a business
person. Being brought up as a South Indian who comes from an academic
background, the strengths I have are different than the strengths required. My
closest friends are still of the opinion that I should only design. But for me
to have the freedom to design on my own terms means I need to sell enough and
more to keep this business going. It is the ask for expressing my creative
voice, to not have my pace dictated, to not be questioned. To find a balance
between design and entrepreneurship is so important. The two voices need to go
together.
How
do you know which voice to listen to?
I sell
a luxury product - a non-essential. I understand that in growing a business,
there is inventory, there are rentals, overheads, salary. The business reaches
an upward trajectory, then dips and rises again. When it dips, questioning my
artistic integrity is probably not what I should be doing all the time. And
yet, it might make every sense to do that. I always need to keep coming back to
the question, “Am I being true to myself?”
What
does it mean to be true to yourself?
In the
beginning, I was probably the only one making my product in India. Then the big
players came. None of us are creating anything new but it is important to not
let that suck your energy.
Your
answer lies with your authenticity. What you do comes from your own
interpretation. I always ask whether it is important to do new things. I really
think doing work that has personal meaning will save me every time.
Is
it hard to stay on track?
About
two years back, my health took a turn. I was traveling, packing a lot into my
day, really having a ball. Yet I fell ill. I asked myself, “What led to that
burnout?” I am from an Ayurvedic family and my uncle who has been my only
doctor put me on bed rest. He tried to tell me to switch off and rest at every
level. This was when I was building my online store. Even when I was on the
mend, my eyes would ache but I was impatient in my head and in my heart. I
could not accept what was happening at a physical level. The time was not right
but I refused to realize that the time is never right to fall ill.
It
seems that you are very critical of yourself.
I have
always anticipated criticism by criticizing myself. When I was younger, my
uncle said to me, “Don’t think because you can think.” When you use your
ability to judge and weigh yourself from many points of view, you are doing
yourself a disservice.
Everything
right that I have done in my life, I have done in a sweeping love that has
sailed me through. When I was so excited that I was not really thinking but
instead, doing things out of that joy, that buoyancy.
Where
do you get your strength?
These
dips are when you need to keep your feet on the ground. To know when to draw
the line with questioning yourself. My big support system is reiki. I started
my process in 2008 and my teacher Prasad Karmarkar remains the single most
inspiring factor in my life. I also derive strength from my uncle, who is an
Ayurvedic physician. What he does and who he is, I can never separate the two.
He and my teacher are my biggest examples of integrity.
How
do you know when you’re successful?
You
always have your yardsticks – “This is what I should be doing, how much I
should be producing, how prolific I should be. Is what I’m creating relevant,
is it beautiful, is it useful?” It is detrimental to judge yourself like that.
We are conditioned to always look for external results.
But
validation also comes when you are doing things. Like when I create a piece, I
revel in it. I am peaceful. That for me is a success. There is also a phase
when things are quiet. When you are not visibly doing but things are growing in
you all the time.
What’s
this quiet phase like?
When
you pour things into yourself, let those things simmer and cook, and marinate.
Only then will you be who you are meant to be. You are not meant to be this
presented dish ready to be consumed all the time. So during that process when
the world is not seeing you when you are simmering and cooking and becoming who
you are meant to be, that’s when you must never say, “Show me what you did
today. You wasted today.”
That’s
a beautiful thought!
Do you
know Rainer Maria Rilke, the German poet? He has taken care of me from across
the centuries. I always go back to his quote that says you’ve got to live with
your questions and then you live into the answers. He is the first artist who
told me that you need to be patient, that you need to be gentle with yourself.
To be
gentle means seeing things as a whole. To not be caught up in a particular
point in time. To be gentle, you really need to have faith. Because you need to
keep those insecurities at bay. Tell yourself that you will be taken care of.
You are good… but give yourself peace today.
That is
so important in a creative person’s journey. I feel only the strong and wise
can truly be gentle. And being gentle to myself is something I’m learning every
day.
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